The benefit of a press release as a marketing tool, is often under-utilized. A press release is basically where you can announce and officially release to the media, everything about the product or service relating to your business. It can therefore be used to promote nearly anything that’s newsworthy. As long as you have it written clearly and concisely, to fit as a press release, you can be sure that many people will go on reading the content.
Press releases are ideal to use for your businesses promotion because of the fact that they can also be distributed online, both to a local and global audience.
It is quite possible for marketers to get their latest release posted on the business section of high authority sites like Google News. This can provide major exposure for minimal time and cost input. Big news websites like Fox and NBC are always looking for great press releases so that they can show them on their channels. Therefore many of these sites, will roam through press release websites for popular publications to place on their site.
One of the other benefits is the simple fact that you can easily create one for free using free press release websites. Some of them however may not be extremely famous or popular, but if you can create one really newsworthy and distribute it widely, several people will bound to see it. It is a known fact that you can easily achieve more attention online with a press release, as long as you follow the correct protocol.
Many business owners use press releases online not only to write about their opening offers and launch of their business, but also their new items or products that they intend selling. This just proves that press releases can certainly provide massive publicity and draw in more customers. If you want to get your press release distributed even more widely, then you should really consider syndicating via a paid press release distribution service.
A press release can be used to announce nearly anything to the media such as: product launches, new services, accomplishments, opening of a business, launch of a show, and basically anything that you’d like to promote.
Just remember that some people don’t really care about a press release unless it’s written with the utmost quality and presented in the proper format. It should not contain a deliberate sales pitch but should be informative enough to draw the attention of the reader.
It will be worth trying to learn how to create a newsworthy press release but if you have neither the writing ability nor time at your disposal, then consider an affordable press release writing and syndication service. You just might gain a few new customers from the often neglected marketing advantage of a well written and well formatted press release.