The Importance of A Press Release in Communication

Press release in communication has become more prominent, due to people continuously striving to keep themselves up to date. This has also been achieved by various other means since the beginning of human civilization, but press releases are undoubtedly a favourite. In addition, the media has been drastically changed in the recent past with the blessings of the technology marvels.

Even today, we can hardly think of any significant topic or event, without a glance at the headlines of the newspaper, or latest news either online or offline.

The Importance of a Press Release in Communication

The overwhelming growth of multimedia has opened up several news channels in radio and television. We can easily find innumerable dedicated news channels along with the normal news telecasts with some talking about different types of press release.

The growth of Internet has turned us to the world-wide-web for various purposes including news and events. It is well known that the media and internet has got its salient advantages, especially when it comes to press release communication.

Several leading portals like Google, Yahoo, MSN and others, broadcast live news through their portals. The day has come when even several off line newspapers have also started publishing their web versions and most of them are free of cost. All these point to the basic fact of life, i.e. people are interested in keeping themselves informed by news and events. It becomes a real tough competition to upload the latest happenings among the portals to keep themselves fresh.

In reality, the modern civilization demands awareness in various facets and news channels in various media to keep you up to date. Even in the corporate world, more emphasis is being given to writing a press release for a business.

The world has been changing at an unimaginable speed, where the time is measured in nanoseconds. Why not to open up a fresh news channel that will always keep you ahead by elevating your knowledge? It is precisely for this very reason that press releases should focus on both freshness and uniqueness.

Press Releases have always been regarded as a premier mode of communication. People often issues press releases to communicate the new promotions or offers or even launching of new products or services to the world wide community. It has also been noticed that various governmental bodies opt for press releases to make important announcements about their many segments.

The aim and characteristics of press release is primarily to convey your important messages to your specific target segment.

Unfortunately it has been also observed that people have started using press releases for various malpractices, including spamming and subtle advertising. A press release is meant to be newsworthy, and to inform a targeted audience about a product, service or event. Some press release distribution agencies, frowns upon flimsy communication pieces, and will either not publish, or tell you in bold terms to adhere to accepted practices. They expect the people to use press releases in a noble way that will not cast doubts about the message and intent that should reach the audience.

It is for this reason, that it is always advisable to make use of a professional, yet affordable press release syndication agency. Feel free to go our Home Page, to get more information on the importance of press release in communication.

How To Write An Effective Press Release

Writing a press release requires both skill and effective strategy, in order to let the world know about your product or service.

How many times have you come across  words like ‘breakthrough’, ‘leader’, ‘leading’, award-winning’,  ‘state-of-the-art’, ’exclusive’ in a press release and just skipped the whole  thing even without reading it? Probably 9 out of 10!

press release distribution service

Whilst it is true that press releases are a great medium to get news and views across customers, businesses often overuse or abuse this medium thus driving people away from their content and product. So what constitutes a great press release? Read on to get the truth of this often misunderstood marketing medium.

A good press release is all about good content. Good content does not necessarily mean a keyword rich content. A perfect news release incorporates important elements like Who, Why, Where, What and finally How. Try and slip in as many elements as you can in the headline itself. This is the type of advice coming from various news release strategists, affiliated to news wire sites that offer press release distribution services, where businesses get to submit properly formatted press releases.

Just speaking of headlines, it’s important to have a killer headline that’s sure to grab the viewer’s attention. But then again, try and avoid using clichés like the ones that are mentioned above. Press Release editors especially dislike it when businesses brag about themselves. Sales pages that are cleverly disguised as press releases are sure to be disregarded and thrown out. Even if you manage to get your press release published, it will be difficult to grab the reader’s attention under these suspect circumstances.

Make sure that the press release provides the reader with an action opportunity. Customers are certainly not interested in reading announcements unless it’s of use to them. Free trials, special offers, white paper downloads, newsletters, webinars are all great ideas to engage the reader’s attention. It is advisable to use these words, rather than clichés that sound pompous and highly patronising if not out rightly false.

A reputable press release distribution company, dealing with businesses that want to submit a press release, will make sure that the news gets straight to popular search engines like Google, Yahoo and Bing. There is also a high likelihood that the story will be published in news sites like Google News, and Yahoo News. The press release is sure to be lapped up by search engines, because of it was written as a search engine friendly release.

With so much exposure, it makes absolute sense to write press releases that are newsworthy, rather than waste online space through dull and drab releases.

6 Amazingly Powerful Press Release Format Tips For Success

A basic definition of a press release is anything that is sent to the media to announce a news item. A press release is sometimes referred to as a press statement, media release or news release and it should follow the standard press release format. Press releases are typically sent to a wide range of media sources, including newspapers, magazines, TV and radio stations, and online media.

Who Uses Press Releases and Why?

A press release is an essential tool for public relations and marketing professionals. It is usually a written statement that announces a newsworthy item to the media. Press statements are generally received by reporters, bloggers, photojournalists and other media professionals.

Press statements can announce a variety of different news items, such as a feature story, an upcoming event, a promotional campaign, a new service or product, or an award or achievement.

1 – General Formatting Information

A standard press release is formatted in the following way:

  • Between 400 – 600 words (1-2 pages)
  • No use of personal pronouns (I, you, we)
  • A commonly used font (Calibri, or Times New Roman)
  • Single-spaced paragraphs with a full line space in between
  • White paper with 1″ margins

2 – The Standard Press Release Format In Use Today

While there are no set rules for writing a press release, professionals typically follow a series of conventions. Media representatives like journalists or bloggers often receive numerous press releases daily. Following the standard press release format will ensure they can find important information quickly.

3 – The Header

The header of a press release usually contains a company logo, contact information, and a release date. For urgent items ‘for immediate release’ is written, otherwise ‘for release on:’ is used, followed by a date and time.

The contact information is sometimes put at the end of the statement, but it should include:

  • Contact Name
  • Company Name
  • Telephone/Mobile/Fax Number
  • E-mail address
  • Website/Social Media Account Information

4 – The Headline, Sub-headline, and Dateline

A well-written headline is an essential part of an effective press release. The headline should draw the reader in and encourage them to read the entire document. Headlines need to be short (between 80-160 characters), written in simple language, center-formatted, in a larger font and in bold.

While a sub-headline is not necessary, it’s an opportunity to further develop the main point of the news item. It should not be a mere repetition of the headline.

A dateline tells the reader the location and date of the news item and is written in capital letters. A dash is used to separate the dateline from the first sentence of the first body paragraph.

5 – The Body Paragraphs And Boilerplate

The first body paragraph should contain only the most essential information relating to the news item. It should be factual and not focused on promoting a particular company or product.

The following paragraphs should give the reader a complete picture of the news item. They ought to be short (2-4 sentences) and usually include quotes, statistics, links and other types of media content such as pictures or videos.

The Boilerplate is the final paragraph of a press statement. It contains important company information and should be factual.

6 – The Footer

The last part of the standard press release format is the end notation. If the document is one page, “###’ needs to be center-formatted and at the bottom. If the document is more than one page, “-more-” is written in the same manner.

The Importance Of A Well-Written Press Release

It’s hard to underestimate the importance of following the standard press release format. As for any communication with the media, it should be factual, grammatically correct and written in a professional style.

Press Release Writing – A Most Neglected Marketing Tool

Despite how big your business may be, or whatever niche of the market it operates in, as well as whatever products or services it provides, it needs to always remain in touch with everyone. Even if the business has a huge pool of reputable as well as steadfast clients, it is nonetheless bound periodically to educate them about the most recent advancements in the business.

Nowadays individuals have a tendency to pertain to advertisements as oversimplified and overemphasized statements. What procedures should be taken by the business to get their interest?

The answer is easy i.e. the company ought to create a press release, which is usually a short one page insightful letter that gives the viewers essential information on the newest and most relevant advancements in a business. It must contain your address as well as the name of the company. The very first paragraph of the press release ought to respond to a number of inquiries, with one of the most essential being that of what, where as well as when. It has to be concise, yet consist of sufficient details to increase the interest aspect of the viewers.

By creating a press release, the firm can obtain the interest of the mass media representatives, specifically that of journalists, commentators, correspondents and publishers. They are deemed as relied-on resources and everyone is inclined to pay attention to their perspectives. Individuals usually hold the belief that these media representatives express independent and also neutral opinions. Their involvement in your story, will most definitely have a bigger influence on potential clients or customers.

Press release writing should nevertheless not be seen as just making up an additional promotion. If you have composed a press release and it looks more like an advertising campaign, then put in a concerted attempt to rewrite it till it looks like an interesting write-up.

What is the supreme perk of a press release if done in the above manner? Where a traditional ad might cost you much energy, abilities and also hard cash, the writing of a press release is much more beneficial.

Even the titans of the business and company world, publish press releases from time to time. You consequently require to use all of the efficient, yet low cost tools at your disposal, and a press release is definitely one of them.