How to write a great press release seems to be a skill that many aspiring media writers are trying to master. There is a realization to never have any doubts at all about what you can do with a press release that is optimized well for search and published to the right places.
The advantages of a great press release are numerous. There is undoubtedly a lot that you can achieve from a successful media release, right from effective branding to a higher market reach. Here are a few easy-to-apply tips that you should remember at all times when doing a press release to increase your chances of success.
1 – Using Graphics In A Great Press Release
Graphics and various relevant images can speak volumes and add substantial value to any great press release. The cliche that a picture is worth a thousand words is true, and so think about your product along this line also. As you know, a picture may or may not work in your favor, and that is a point well worth remembering.
So, when you’re sending the images along with the release, do not embed them in the press release because a lot of journalists do not like it, or even worse, their servers may just block such mail seeing at as spam. This is just a warning that you should avoid trying to include any pictures or graphics in your release.
2 – Effectively Using The Footer Section Of A Press Release
The boilerplate section, which is sort of the footer or last paragraph, will give specifics related to the company history but not too in-depth. This is where you put in a mini-biography along with the URL of your website.
It is really pretty easy to learn how to structure your great press release, and it is important to use that structure each time. This is all about relevant information so people can discover if you are a good possible fit for them. If you want to personalize it a little bit, then make it tie in with your business and the news. If you want, you can also include direct links to relevant articles (such as any work that was previously published) or links to any associated sites of yours.
3 – The Proper Structure And Format Of A Great Press Release
A properly structured and formatted great press release is something that you most definitely need to learn, but that is very simple to find online. In addition to this, it is also conventional to include the location or the town along with the country when mentioning the date. Should anyone want to contact you directly, then they will need to have a way to do that. Your contact info should consist of your full name, email address, telephone number and if needed, the postal address too.
On the whole, there is nothing especially difficult about the process of writing a great press release, but it is one that you have to know the rules of the game. The only requirement is for you as the writer to learn from known experts in the field, and to constantly improve on the quality of your writing.