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Press Releases Are Not Effective – Unless Used Wisely

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Have you at some point found that press releases are not effective, and actually became bored by the content? How many times have you come across buzzwords like “award-winning”, ‘breakthrough’, “exclusive”, “state-of-the-art” and ‘leading’, within a press release? Were you then tempted just to skip the whole thing without even reading it?

In some cases, the above scenario was reported in probably 9 out of 10 cases. Whilst it is true that press releases are probably a great medium to get news and views across to customers, many businesses often overuse or abuse this medium. This has the negative and sometimes unintended effect of driving people away from their content and product or service.

What Constitutes a Great Press Release?

“A great press release is undoubtedly all about good content”. Good content does not necessarily mean that it is keyword rich or perfectly Search Engine Optimized.  content. A perfect news release just simply incorporates important elements like What, Where, Why and Who and How. Try to incorporate as many elements as you can in the headline itself, without making it too lengthy. These are the guidelines usually followed by established news release strategists and well-known press release distribution services.

best low cost press release distribution services

When referring to headlines again, it is important to have a killer one that’s sure to grab the viewer’s attention. But once again, try to consciously avoid any clichés as some can be misinterpreted and detract from the real message.  Press Release editors dislike it with a passion, when businesses brag about themselves. Sales pages that are subtly disguised as press releases are almost guaranteed to be thrown out. Even if you have managed to get your press release published, you will still find difficulty in grabbing the reader’s attention.

Make absolutely sure that the press release provides the reader with an action opportunity that is easy to implement. Customers aren’t interested in reading any fancy announcements unless it’s of either tangible or intangible use to them i.e. value must be derived. In this respect, free trials, white paper downloads, special offers, webinars and newsletters are all great ideas to engage the reader’s attention. It is much more advisable to use these words, in preference over clichés that sound pompous, and builds up false expectations.

best low cost press release distribution services

A Reputable Press Release Syndication Service will ensure that when a business submits a press release, the news gets straight to popular search engines like Google, Yahoo and Bing. The story is also further guaranteed to be published in news sites like Google and Yahoo News. The press release should ideally be lapped up by search engines, because it delivers true value.

It makes absolute sense to write press releases that are newsworthy, as opposed to wasting online space through drab, dull and boring releases. In addition, also think of the potential backlash against your company’s brand, if there is a perception that your press release is more about sales, than a compelling message. Remember that contemporary marketing is all about brand and reputation. Potential customers nowadays, will first look at your online reputation before even considering your services and products on offer, so make your press releases highly effective.

The Importance of A Press Release in Communication
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Press release in communication has become more prominent, due to people continuously striving to keep themselves up to date. This has also been achieved by various other means since the beginning of human civilization, but press releases are undoubtedly a favourite. In addition, the media has been drastically changed in the recent past with the blessings of the technology marvels.

Even today, we can hardly think of any significant topic or event, without a glance at the headlines of the newspaper, or latest news either online or offline.

The Importance of a Press Release in Communication

The overwhelming growth of multimedia has opened up several news channels in radio and television. We can easily find innumerable dedicated news channels along with the normal news telecasts with some talking about different types of press release.

The growth of Internet has turned us to the world-wide-web for various purposes including news and events. It is well known that the media and internet has got its salient advantages, especially when it comes to press release communication.

Several leading portals like Google, Yahoo, MSN and others, broadcast live news through their portals. The day has come when even several off line newspapers have also started publishing their web versions and most of them are free of cost. All these point to the basic fact of life, i.e. people are interested in keeping themselves informed by news and events. It becomes a real tough competition to upload the latest happenings among the portals to keep themselves fresh.

In reality, the modern civilization demands awareness in various facets and news channels in various media to keep you up to date. Even in the corporate world, more emphasis is being given to writing a press release for a business.

The world has been changing at an unimaginable speed, where the time is measured in nanoseconds. Why not to open up a fresh news channel that will always keep you ahead by elevating your knowledge? It is precisely for this very reason that press releases should focus on both freshness and uniqueness.

Press Releases have always been regarded as a premier mode of communication. People often issues press releases to communicate the new promotions or offers or even launching of new products or services to the world wide community. It has also been noticed that various governmental bodies opt for press releases to make important announcements about their many segments.

The aim and characteristics of press release is primarily to convey your important messages to your specific target segment.

Unfortunately it has been also observed that people have started using press releases for various malpractices, including spamming and subtle advertising. A press release is meant to be newsworthy, and to inform a targeted audience about a product, service or event. Some press release distribution agencies, frowns upon flimsy communication pieces, and will either not publish, or tell you in bold terms to adhere to accepted practices. They expect the people to use press releases in a noble way that will not cast doubts about the message and intent that should reach the audience.

It is for this reason, that it is always advisable to make use of a professional, yet affordable press release syndication agency. Feel free to go our Home Page, to get more information on the importance of press release in communication.