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How Can a Press Release Benefit Your Business?

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The benefit of a press release as a marketing tool, is often under-utilized. A press release is basically where you can announce and officially release to the media, everything about the product or service relating to your business.  It can therefore be used to promote nearly anything that’s newsworthy. As long as you have it written clearly and concisely, to fit as a press release, you can be sure that many people will go on reading the content.

Press releases are ideal to use for your businesses promotion because of the fact that they can also be distributed online, both to a local and global audience.

how effective are press releases globally

It is quite possible for marketers to get their latest release posted on the business section of high authority sites like Google News. This can provide major exposure for minimal time and cost input. Big news websites like Fox and NBC are always looking for great press releases so that they can show them on their channels. Therefore many of these sites, will roam through press release websites for popular publications to place on their site.

One of the other benefits is the simple fact that you can easily create one for free using free press release websites. Some of them however may not be extremely famous or popular, but if you can create one really newsworthy and distribute it widely, several people will bound to see it. It is a known fact that you can easily achieve more attention online with a press release, as long as you follow the correct protocol.

Many business owners use press releases online not only to write about their opening offers and launch of their business, but also their new items or products that they intend selling. This just proves that press releases can certainly provide massive publicity and draw in more customers. If you want to get your press release distributed even more widely, then you should really consider syndicating via a paid press release distribution service.

A press release can be used to announce nearly anything to the media such as: product launches, new services, accomplishments, opening of a business, launch of a show, and basically anything that you’d like to promote.

Just remember that some people don’t really care about a press release unless it’s written with the utmost quality and presented in the proper format. It should not contain a deliberate sales pitch but should be informative enough to draw the attention of the reader.

It will be worth trying to learn how to create a newsworthy press release but if you have neither the writing ability nor time at your disposal, then consider an affordable press release writing and syndication service. You just might gain a few new customers from the often neglected marketing advantage of a well written and well formatted press release.

How To Write An Effective Press Release

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Writing a press release requires both skill and effective strategy, in order to let the world know about your product or service.

How many times have you come across  words like ‘breakthrough’, ‘leader’, ‘leading’, award-winning’,  ‘state-of-the-art’, ’exclusive’ in a press release and just skipped the whole  thing even without reading it? Probably 9 out of 10!

press release distribution service

Whilst it is true that press releases are a great medium to get news and views across customers, businesses often overuse or abuse this medium thus driving people away from their content and product. So what constitutes a great press release? Read on to get the truth of this often misunderstood marketing medium.

A good press release is all about good content. Good content does not necessarily mean a keyword rich content. A perfect news release incorporates important elements like Who, Why, Where, What and finally How. Try and slip in as many elements as you can in the headline itself. This is the type of advice coming from various news release strategists, affiliated to news wire sites that offer press release distribution services, where businesses get to submit properly formatted press releases.

Just speaking of headlines, it’s important to have a killer headline that’s sure to grab the viewer’s attention. But then again, try and avoid using clichés like the ones that are mentioned above. Press Release editors especially dislike it when businesses brag about themselves. Sales pages that are cleverly disguised as press releases are sure to be disregarded and thrown out. Even if you manage to get your press release published, it will be difficult to grab the reader’s attention under these suspect circumstances.

Make sure that the press release provides the reader with an action opportunity. Customers are certainly not interested in reading announcements unless it’s of use to them. Free trials, special offers, white paper downloads, newsletters, webinars are all great ideas to engage the reader’s attention. It is advisable to use these words, rather than clichés that sound pompous and highly patronising if not out rightly false.

A reputable press release distribution company, dealing with businesses that want to submit a press release, will make sure that the news gets straight to popular search engines like Google, Yahoo and Bing. There is also a high likelihood that the story will be published in news sites like Google News, and Yahoo News. The press release is sure to be lapped up by search engines, because of it was written as a search engine friendly release.

With so much exposure, it makes absolute sense to write press releases that are newsworthy, rather than waste online space through dull and drab releases.