A Guide To Successful Press Release Submission
This advice for contributors is designed to help you with a Successful Press Release Submission that will be accepted by most editorial staff. This set of instructions has been made as straightforward as possible. It is therefore advised to please read this entire blog post before submitting your press release in order to avoid delays in acceptance or rejections. Most press release submission services will reserve their right to reject any release at their discretion and you therefore submit it on this particular understanding.
Your Successful Press Release Submission Depends On The Content
Your press release must be original and not have been published anywhere else on the Web or on our site. The submission service provider will run checks to make sure that your content is unique.
A Successful Press Release Submission must be written in clear English where that is the language of your target market. They will reject articles with poor levels of written English as these waste a reader’s valuable time and do not help your reputation either.
There is normally a requisite for press releases that offer genuine value. Your organization will have stories to tell and knowledge or skills in certain areas, so any Successful Press Release Submission should contain quality content that is useful to others who can learn from your expertise.
Try to make your press release interesting as well as useful. If it reads like a magazine or newspaper article then it is more likely to be read to the end.
Under most circumstances, two links will be allowed back to your site. These should not be in the first three paragraphs. But your press release needs to have value in its own right too.
What A Successful Press Release Submission Must Not Contain
- Explicit or implied adult or mature content.
- Violent content.
- Content related to racial intolerance or advocacy against any individual, group or organization.
- Excessive profanity.
- Content to do with hacking.
- Gambling or casino-related content.
- Any content related to illicit drugs or the sale of prescription drugs.
- Content aimed at selling beer, alcohol or tobacco.
- Content related to the sales of weapons or ammunition or the encouragement of their use. This would include press releases related to firearms, firearm components, fighting knives, stun guns etc.
- Content related to replicas or imitations of designer labels or goods.
- Press Releases encouraging the distribution, copying or unfair assistance with coursework, essays or projects.
- Content involving programs that compensate users for clicking ads or offers, carrying out searches, surfing websites or reading emails.
- Any content that is illegal, encourages illegal activity or infringes the rights of others.
Other Tips and Advice For A Successful Press Release Submission
Press Release Title
Do not use all Capital Letters in any words of your title. Instead use Lower Case, with the first letter of major words in Capitals. This makes your title easy to read.
Do not put your name or website URL in your title. (Remember, the purpose of your press release should be to enhance your reputation by telling a story or offering valuable advice or information.)
Think about your title carefully. It needs to be interesting but also give a good indication of what is in your article.
Press Release Body
This should be at least 300 words in length.
Do not write your title again at the top of the press release body. Any copyright information should be included at the bottom of the press release.
You can usually provide two links to a relevant site. Your anchor text should be relevant to the press release and the destination site. However, forget about a Successful Press Release Submission if your release is just a sales pitch, it will be rejected. Usually, links are not allowed in the first three paragraphs of your text.
It is also not recommended to include Email or ‘Mailto’ links. These can be picked up by spammers.
Do not use repeated punctuation marks in your text, such as !!!!!. And do not Capitalize words for effect. This is considered to be shouting and will drive your readers away.
Category and Tags
Please select the one category that best describes your press release and add up to six of your own tags. These should help to precisely describe your press release.
Successful Press Release Submission Addresses The following Questions That People Ask
What Makes A Successful Press Release?
A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across. [Source = https://www.marketingdonut.co.uk]
How Do You Write A Successful Press Release?
Create a Stunning Headline. A killer headline upholds top priority in online marketing. …
Formulate a Newsworthy Angle. …
Put Your Most Important Information First. …
Summarize the Key Elements Succinctly. …
Add Media Contact Details.
[Source = https://coschedule.com/blog/]
What Are The 7 Parts Of A Press Release?
Headline: An effective press release must have an eye catching headline. …
Dateline: An effective press release should contain dateline in the first line of the first paragraph of the content. …
Call To Action
Media Contact Details
How Should Press Releases Be Sent?
While email is the preferred method to send and receive press releases, you may also mail or fax press releases. Publicists usually send press releases to assignment editors and journalists who work for newspapers, magazines, television networks, radio stations or online media outlets.
Any Successful Press Release Submission is usually the outcome of a successful strategy that follows all the recommended guidelines as indicated above. After all, the editorial teams of all reputable press release submission services, want to protect both their own and your reputation, so it is in your best interest to stick to the submission protocols.